The Marketing Director is responsible for the overall success, direction, administration and coordination of all Marketing activities. This includes property-wide planning, developing, coordinating and implementation of marketing strategies and activities. Ultimately, the Marketing Director is responsible for the Marketing, Database Management, Promotions, Advertising and Media Buying, Image Development and Continuity, Player Development, Entertainment and Special Events, Resort Synergy Efforts and Public Relations.
Reports to the General Manager. Supervises all areas of Marketing including: Marketing Managers, and Services including Advertising /PR Agencies, suppliers and vendors.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and/or Experience
Bachelor's degree (B.A.) from four-year college or university and five years directly related experience in marketing management, such as in an ad agency, public relations firm, or corporate marketing department, including project management and supervision of personnel; or equivalent combination of education and experience. Creativity, excellent writing and editing skills, and expertise in advertising required.
Ability to speak and communicate highly effectively before groups of customers or employees of
The organization. Ability to read and interpret documents such as safety rules, operating and maintenance
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Certificates, Licenses, Registrations
Gaming license issued by the Paskenta Gaming Commission. Must obtain Title 31 certification as trained by Rolling Hills Casino.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Occasional exposure to second-hand cigarette smoke.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed.