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Director of Marketing

Director of Marketing

# of Openings 
1
Posted Date 
4/16/2018
Category 
Marketing
Compensation 
USD $0.00/Yr.
Type 
Full-Time

More information about this job

Overview

The Marketing Director is responsible for the overall success, direction, administration and coordination of all Marketing activities. This includes property-wide planning, developing, coordinating and implementation of marketing strategies and activities. Ultimately, the Marketing Director is responsible for the Marketing, Database Management, Promotions, Advertising and Media Buying, Image Development and Continuity, Player Development, Entertainment and Special Events, Resort Synergy Efforts and Public Relations.

Responsibilities

  • Coordinates the development of marketing operating plans and budgets with the Executive Team and ensures that operations are maintained within budgetary constraints. Reviews analyses of activities, costs, operations and forecast data, to determine departmental progress toward stated goals and objectives
  • Implements and manages an effective marketing plan for the property, working with the General Manager to determine current and future objectives
  • Produces and oversees the strategic planning, development and implementation of all marketing activities, including database marketing, resort marketing, advertising and promotions
  • Responsible for development and execution of all internal and external marketing efforts
  • Coordinates with the all property managers to successfully execute marketing programs and promotions.
  • Prepares and presents detailed marketing reports, as needed
  • Develops and implements special property events and programs. Develops proposals and detailed outlines for special events and coordinates all event logistics to ensure outstanding promotion execution.
  • Administers all programs, policies, and procedures for the Marketing Department
  • Responsible for handling the publicity of the property to maximize value
  • Participates in community programs in order to develop opportunities to promote a positive image for the company within the community
  • Maintains board seats on Resort Board of Directors and other boards in the community in order to develop opportunities to promote a positive image for the company with the community
  • Negotiates effective advertising media schedules with radio, television, newspaper, magazine, direct mail and outdoor vendors in compliance with established Marketing Plan guidelines. Recommends, plan, and monitors allocation of advertising media and production budgets in compliance with established marketing department guidelines, and to ensure the achievement of property plan objectives
  • Prioritizes in-house and outside agency-related projects through effective allocation of resources; oversees and monitors workflow, department and agency schedules, and communication with internal requesting departments to ensure fulfillment of media and production deadlines in a timely, quality and cost- effective manner
  • Ensures thorough, constant, and complete communication to and from all other management team members so that knowledge may be shared fully
  • Identifies and implements new programs to drive incremental revenue
  • Ability to oversee the properties brand development, implementation and maintenance

Qualifications

Supervisory Responsibilities

Reports to the General Manager. Supervises all areas of Marketing including: Marketing Managers, and Services including Advertising /PR Agencies, suppliers and vendors.

 

 

 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 

Education and/or Experience

Bachelor's degree (B.A.) from four-year college or university and five years directly related experience in marketing management, such as in an ad agency, public relations firm, or corporate marketing department, including project management and supervision of personnel; or equivalent combination of education and experience.  Creativity, excellent writing and editing skills, and expertise in advertising required.

 

Language Skills

Ability to speak and communicate highly effectively before groups of customers or employees of

The organization. Ability to read and interpret documents such as safety rules, operating and maintenance

 

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

 

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

 

Certificates, Licenses, Registrations

Gaming license issued by the Paskenta Gaming Commission. Must obtain Title 31 certification as trained by Rolling Hills Casino.

 

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

 

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Occasional exposure to second-hand cigarette smoke.

 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed.